‘Start Smart, Scale Up, and Stand Out With Video’ – Content Marketing Institute
Robert Rose says, “Have you heard? Video on the web is popular. OK, I state the obvious – but video has truly emerged to become both a huge opportunity and challenge for brands in their content marketing efforts. In terms of how big the opportunity is for B2B marketers in particular, consider that a study by Forbes and Google found that 75% of senior executives watch work-related videos on business-related websites at least weekly.
And these videos drive action. In that same study, Forbes and Google found that 65% of those executives have visited the provider’s website after watching a video.
Furthermore, 53% conducted a search for the solution after watching a video. The biggest challenge, of course, is that the success and popularity of video isn’t a secret to anyone“.
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