Ginny Marvin says, “The Interactive Advertising Bureau (IAB) issued its first revenue report on programmatic display ad revenues in the US on Monday, finding more than half of display advertising revenues were generated via programmatic buying and selling in 2014.

Online programmatic display drove $10.1 billion in revenues in the US last year, accounting for 20 percent of overall ad revenues of $49.5 billion and 52 percent of the $19.6 billion display market, according to the report, which was prepared by PwC.

Banner ads generated roughly 80 percent of the display programmatic revenues, but mobile and video formats will continue to account for more inventory and spend in the near future“.

IAB Issues First Programmatic Display Report: US Revenues Topped $10.1B In 2014

Marketing Land

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