JP Gownder says, “Tablets, once the darling of the consumer electronics industry, have hit hard times — if you measure by shipments and sales. While the installed user base continues to grow — Forrester forecasts that 580 million people will be using tablets globally by the end of 2015 — shipment numbers have been disappointing, even looking at Apple’s iPad. In Q2, 2015, Apple sold 12.62 million iPads, a whopping 23% drop compared with Q2, 2014 when the company sold 16.35 million. Clearly, all is not well in tablet-land.

We lay out the reasons for this generalized market volatility in our major new forecast report, Global Tablet Forecast 2015 to 2018: Despite Market Volatility, Tablets Are Big In Business. Some important factors? A lack of replacement behavior, whereby many consumers hold on to older tablet models, has persisted due to a lack of genuine new innovations (and the fact that, say, an iPad 3 still works well). We present other factors in the full report“.

Global Tablet Forecast: Consumer Is Volatile But Business Tablets Are Resilient

The Forrester Blog

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