Danny Bluestone says, “Website performance radically impacts our success, 64% of smartphone users expect websites to load in under four seconds.

However, average page weights are still on the rise.

As marketers, website performance can seem utterly beyond our control. Here’s how to change that…

Drawing on Cyber-Duck‘s current website performance optimisation processes I’ll highlight the key performance-related issues you should be raising with your developers – whether in-house or outsourced.

The idea is to give you back the control so you can ensure your users have a fast loading experience not only when browsing at home or work, but also when using a wireless hotspot in an airport lounge or a mobile network connection“.

Need for speed: how to optimise website performance

‘Econsultancy’ Blog

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