Benjamin Spiegel says, “Content is king. That is as true for e-commerce as it is for search or even social. In order to not only capture but also retain the attention of today’s consumers, brands must build meaningful experiences that provide a unique value to their audiences. This is most effectively achieved with great content.

Over the past years, I have seen brands everywhere staring to master the art of content creation and distribution. They are creating impactful stories that truly make their brands matter and become part of the consumer’s life. And while I am excited to see this trend further evolve, I also see a sizable gap in the quality of e-commerce content.

To be successful, content creators must understand that the traditional path to purchase has evolved dramatically; it is no longer a predefined journey, and brands can no longer just wait for the consumer to reach the next stage or touch point“.

How “Listening” To User-Generated Content Leads To E-Commerce Sales

Marketing Land

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