‘The importance of multiple touchpoints for consumers during purchase: stats’ – ‘Econsultancy’ Blog

Luke Richards says, “It’s another month and therefore another fresh update to our massive Internet Statistics Compendium. 

As usual, we’ve scoured the length and breadth of the internet for the choicest stats and trends from across the digital landscape.

This month the Customer Experience arm of the compendium saw some great additions which I thought I’d highlight today; looking at how multiple touchpoints during the customer journey are improving the experience for consumers as well as the return for shops.

Brands with more digital touch points are more likely to be selected by consumers

Back in February McKinsey explored the importance of digital touchpoints in their article Brand success in an era of Digital Darwinism“.

The importance of multiple touchpoints for consumers during purchase: stats

‘Econsultancy’ Blog