Thomas Stern says, “The concept of link building and content creation being separate entities is archaic.

Isolating the power of well-developed content to drive a link-building strategy is crucial to success. Any marketing program that fails to cohesively build these programs is stifling its search rankings by underutilizing its off-page SEO.

It’s important to note that the key term here is “well-developed content.” And that’s what trips some marketers up. What is truly good content, and how do you use it to build a brand in a natural way?“.

Storytelling 101: What Defines Good Content for Off-Page SEO?

Business.com

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