‘Google Yourself: Why You Need Rank First for Your Name’ – ‘Business.com’ Blog
Zac Johnson says, “When someone searches for your personal name in Google, what will they find?
Of course, content will rank for your name, but the better question is whether the content is about you, if you have control over it and how it might be giving others a first impression of you in the process.
If you aren’t currently ranking at the top of Google for your personal name, brand or business, your reputation could be in harms way. By actually “owning” the main page of the search results for your name, you can build a protective wall and barrier around your name, while also being in control of the first impression people will receive when they look you up online“.
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