Patrick Kulp says, “Video ads on Facebook are right around the corner.

Facebook will be giving video publishers an extra push to publish video directly onto its platform as it shores up its massive video platform, it announced on Wednesday.

The social network is starting to run ads between videos for a small group of publishers including Fox Sports, the NBA and Funny or Die. Those companies will receive 55% share of ad revenues that run against their videos — the same split offered by YouTube.

Facebook has been testing the model on a limited number of iOS users over the past few weeks and plans to widen the trial in coming months, adding in Android and desktop users as well, according to a release“.

Facebook video ads are coming — so look out, YouTube

Mashable
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