Jack Simpson says, “With high quality content playing an increasingly important part in search rankings, blogging has become a key part of almost any company’s marketing strategy.  

But writing interesting content is not enough in itself. You might have the best article in the world, but if it isn’t presented in a user-friendly format then nobody is going to read (or share) it.

I may be inviting criticism of our own site (and this article), but I wanted to explore some of the key things to remember when it comes to creating a user-friendly blog page/post.

1. Use subheadings

Break up your posts into manageable sections. You’re not writing a novel or a newspaper article here, and the majority of people will not want to tackle an enormous block of text.

12 elements of a user-friendly blog page

‘Econsultancy’ Blog

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