Patricio Robles says, “Concern over ad viewability is growing and a new feature in the Google Chrome browser is only likely to increase those concerns.

The feature makes a determination as to whether Flash content is ‘central to the webpage’. If it is, the Flash content will be displayed normally. If it isn’t, Chrome will pause the display of the Flash content.

Should the Chrome feature interrupt the display of desired content, users can click to resume“.

New Google Chrome Flash limitations will exacerbate ad viewability concerns

‘Econsultancy’ Blog

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