‘Three sales enablement marketing techniques’ – ‘Econsultancy’ Blog
Tom Whatley says, “The gap between sales and marketing isn’t as huge an issue as it used to be.
Technology is certainly making things easier, with lead scoring and collaboration tools enabling sales to get involved with the marketing process.
Yet many organisations are still struggling to close silo-minded thinking within sales and marketing culture. This is often because of a lack of technology adoption, but often it’s down to access to content.
Content marketing created specifically for sales can act as the tool that gets prospects over certain hurdles. To do this you first need to understand what challenges your sales team are currently facing. Doing this will give insight into the content you should create.
Once you have that insight, you need to create content and the platforms to go with it to overcome those challenges. Here are some ways to do that“.
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