‘Stop Thinking Content, Start Thinking Resources’ – Content Marketing Institute
Carlton Hoyt says, “It’s time for us to develop content from a resource marketing paradigm. Providing something useful, as the dictionary defines resource, is core to fulfilling content marketingobjectives. We need to stop thinking about creating more stuff and start thinking about how to build things of utility that meaningfully help solve our audiences’ problems.
Content vs. resource
Content can be a resource and a resource can be content, so it’s important to distinguish how we can differentiate the two. In brief:
- Content generally provides information. Resources provide solutions to problems.
- Content can address any question or topic. Resources specifically address the needs of the target audience”.
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