Carly Stec says, “Growing your website traffic through your blog is a great thing– until thinly-veiled advertorials infiltrate your content.

Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service. These are the Internet’s equivalent of TV infomercials — appearing to be entertaining until you discover you’re being sold something.

The biggest problem with advertorials is that they hurt your company’s credibility and turn away interested website visitors. So what can you do to avoid a tragic loss in your integrity and your website’s traffic and leads? Read on for 8 signs you’re writing an advertorial, not a blog post.

1) You’re a Blogging Cheerleader

Do you only have something to say on the company blog when there’s a new product to promote or to cheer on what makes your company the best? If so, you’re doing your company harm by turning interested visitors away from your website“.

8 Signs You’re Writing an Advertorial, Not a Blog Post

HubSpot

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