‘Four Things You Need to Know About Content Curation’ – ‘MarketingProfs’ Blog
Christian Jorg says, “As consumers increasingly crave more meaningful and relevant content amid the deluge of digital information, content curation has given marketers a new way to engage with customers.
Curation is by no means new, however. Curators at museums and galleries have long been carefully selecting items for collection and display; DJs have made an art out of mixing music; and festivals have curated films, bands, vendors, and more…
Curation is a long-practiced means of helping audiences that may not have the time or expertise on a particular subject to find the best and most interesting content on their own.
More recently, savvy marketers have started adopting curation as a cost-effective way to engage consumers. They already recognize the growing need for timely, relevant content, but developing original content on a consistent basis can be too costly and too time-consuming for many marketers“.
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