‘Five Tips to Make Your Email Marketing Pitch Perfect’ – ‘MarketingProfs’ Blog
Seamas Egan says, “Inspired by the movie “Pitch Perfect” featuring the Barden Bellas a capella group, the following Campaigner infographic features tips to help you create email marketing campaigns that hit the right note with customers.
1. Take personalization to a higher octave
When the Bellas realized its standard renditions of all-female classics weren’t making the cut, the group found the key to its comeback was to switch up its repertoire and personalize its performance for the crowd.
Taking a note from the Bellas’ success, effective marketing campaigns require personalization and knowing your audience. But it’s more than just inserting a name into the subject line, it’s about offering content and images directly targeted to your recipients’ demographics or preferences.
With tools like Campaigner’s new Dynamic Content, one email can render different content for specific groups by taking into account gender, age, region, purchase history, level of engagement, and more“.
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