‘Why content marketers should spend 50% of their resources on distribution’ – ‘Econsultancy’ Blog

James Carson says, “What comes first: the distribution or the content?

I’ve been turning this question over practically in the last year through running my own publishing startup, but the answer remains strangely elusive: if you invest in content, the answer to that content doing well seems to be in its distribution to the largest audience possible.

If you invest in forming distribution networks, you need good content to make those networks effective.

This is a catch 22 situation. You need both, but not every company will want to invest in both simultaneously. So how can we best tackle this problem?“.

Why content marketers should spend 50% of their resources on distribution

‘Econsultancy’ Blog