Joe Chernov says, “Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook “capsule,” while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.

In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he’s missing the point. There’s a whole other aspect of the debate that marketers need to consider.

Let me show you what I mean. Take a moment to read through this quote:

Something has dramatically changed. The way people consume information on Facebook is not controlled by businesses with big advertising budgets”.

Don’t Worry About Facebook Instant Articles: Here’s Why They’re Actually a Good Thing

HubSpot

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