‘Six inspiring new examples of experiential marketing’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “The premise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.
If a branded event stirs positive emotions in people then they are more likely to associate those emotions with that brand. This encourages brand loyalty and the stronger possibility of sales further down the line.
To this end experiential marketing can be more effective than any kind of display ad, a promoted Tweet or a Facebook ad, however it’s also possibly harder to measure as conversions may not happen till much further down the line.
However this all ties into one of the most valuable metrics of all: customer lifetime value (CLV). The experience of a brilliantly realised experiential marketing campaign will encourage customer loyalty so they will hopefully keep coming back for more“.
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