‘Content is dead. Long live the conversation’ – ‘Econsultancy’ Blog
Chris Sheen says, “Does content marketing need to evolve so it doesn’t go the way of the humble pager?
We marketers talk about content and storytelling a lot, but we may have taken our eyes off the most important thing of all: what our customers think.
A couple of weeks ago an article on LinkedIn piqued my interest. In ‘Is Trust the New Currency?’, Microsoft’s Geoffrey Colon tears into the marketing and advertising industry’s current obsession with content and storytelling.
As someone who takes creating content and ‘telling stories’ pretty seriously, it was a pretty damning indictment of my whole marketing strategy“.
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