Greg Sterling says, “In a blog post today Google reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google declined to provide more color or detail beyond this statement — other than that “mobile” here means smartphones only.

While there have been many conference presentations, predictions, articles and discussions that have anticipated this moment, it has finally arrived.

Simultaneously the company made a range of announcements about new mobile ad units/formats, new automation tools and improved mobile and cross device attribution. Those announcements are explained in more detail on Google’s AdWords blog and inGinny Marvin’s SEL article and related Marketing Land piece“.

Google Says Mobile Search Volumes Pass Desktop, More Effective For App Discovery

Marketing Land

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