Ted Prodromou says, “We’ve all seen ads that grab our attention. But we’ve also seen ads that leave us speechless, wondering what the heck the advertiser was trying to accomplish. So how can you create text and banner ads on LinkedIn that attract your target audience? It starts with writing effective headlines.

The key to writing successful online ads is to put yourself in the shoes of the person who’s reading your ad. Imagine how they’re feeling. Feel their pain points. Understand why they’re frustrated. Once you get into their heads, you can write ads that will grab their attention instantly and make them feel comfortable with you and your products.

Great ads are more than just words. Great ads tell a story or create an unforgettable experience and make you have to read more, not justwant to read more. The following five factors can make your ads more clickable.

1. Curiosity.

We’re curious by nature and want to learn more about subjects that interest us. If you start your headline with phrases like “How I …” or “How do I …” the reader will be curious and want to read the entire headline“.

5 Ways to Make Your Online Ads More Clickable

‘Entrepreneur’ Blog

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