‘Email Marketing and Copywriting: Why you should send “spam”’ – ‘MarketingExperiments’ Blog
Daniel Burstein says, “OK, I’ll admit it. The headline to this blog post is absolute clickbait. I would never suggest any marketer send spam.
But, perhaps you should send “spam.” And “free.” And use other email spam trigger words in your email marketing.
Writing email with one hand tied behind our backs
Deliverability is a huge concern for email marketers. After all, if our emails never get into customers’ inboxes, they won’t be very effective.
One of the ways for our messages to avoid being labeled as junk email is to avoid specific words used by outright spammers.
But as a writer, avoiding these words can be difficult. After all, spammers use them because they are often the clearest, and sometimes most evocative ways, to communicate with potential customers. If we avoided all of these words in our email sends, we would seriously hamstring copywriters’ efforts to communicate with customers“.
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