‘E-commerce traffic: evaluating your success channels’ – ‘Experian Marketing Forward’ Blog
Tamara Barber says, “In a post last month, Rethinking search in the mobile age, I discussed how search has consistently been one of the top drivers of website traffic over the past decade. However, as important as search is, the share of search-driven visits to the top retail sites is falling as shoppers become increasingly mobile. In fact, our research found that consumers are increasingly drawn to retail websites through avenues other than search. Email and social media sites, for instance, are already major drivers of traffic to retail sites, and they’re getting even bigger“.
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