‘Email Marketing: Improve subject lines in 7 steps by using the right words, in the right order’ – ‘MarketingExperiments’ Blog
Selena Blue says, “It can be easy to overlook the importance of a subject line when crafting an email. After all, it’s just one line. The email itself is where most of the magic happens. However, without an effective subject line, only the most motivated customers will open your email to see what’s inside.
In a recent MarketingExperiments Web clinic — “The Power of the Properly Sequenced Subject Line” — the team revealed how to improve email performance by using the right words, in the right order.
After analyzing many tests in the Research Library, two key principles to finding success with subject lines were discovered:
- Many marketers worry about their ability to write persuasive copy, but the marketer’s art is not persuasion; it is clarity. Indeed, when the marketer represents an authentic value proposition, clarity is persuasion“.
Email Marketing: Improve subject lines in 7 steps by using the right words, in the right order
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