Greg Ball says, “When it comes down to it, most of your business expenses should help improve your company’s profitability. When you spend, it’s wise to ask yourself, “how does this move the needle?”

Years ago when I was managing Burger Kings’ worldwide video operation, the philosophy at the time was that with every expenditure, I needed to show how it would sell more hamburgers. With the majority of businesses having tight budgets today, paying for web videos should only happen when these videos have the potential to moves their needles in the right direction.

There are several types of web videos that can produce a tremendous return on your investment, as long as you use effective strategy.

In this series, I’ll discuss the types of web videos that can really be well worth the investment. I’ll also discuss some strategies to increase the effectiveness of these videos”.

Seeing is Believing: How to Use Web Videos to Improve Your Bottom Line

Business.com

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