‘Facebook Ad CTR Up 17%, CPC Down 17% In Q1’ – ‘Marketing Land’ Article
Martin Beck says, “Facebook advertisers reached more customers per ad and paid less for each click in the first quarter of 2015, according to advertising automation software provider Nanigans’ Global Facebook Advertising Benchmark Report released today.
Nanigans’ customers had a 0.81% click-through rate in the first quarter, up 17% over Q4 of 2014 and 260% over this time last year. In the ecommerce vertical, CTR increased 12% QoQ and 281% YoY.
On a cost-per click basis, ads were 17% cheaper than they were in the fourth quarter — the 53 cent CPC average falling to pre-holiday levels because of, according to Nanigans, reduced demand after the Q4 shopping season. The CPC drop was especially pronounced for ecommerce advertisers, who experienced a 32% decrease in the quarter and a 14% reduction YoY”.
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