‘Many marketers still don’t understand the role of bloggers’ – ‘Econsultancy’ Blog
Chris Lee says, “Far too many brands dismiss bloggers as hobbyists added to a low tier on a media list merely to be spammed with marketing emails.
This is a short-sighted attitude and, rather than a bolt-on, a bloggers’ role in the customer decision journey and as part of a link-building strategy needs to be fully understood.
Bloggers matter. While many brands and agencies have grasped this concept, not everyone is engaging bloggers in a mutually constructive way. Even though blogging has matured, blogger relations is still a massive area for improvement.
Let me tell you a personal story, and if you’re a blogger I hope you’ll nod along to this. I run two blogs in my spare time: The Guest Ale is a beer reviews site with 2,000-4,000 unique visits a month, many from search engines, while Outside Write is a nascent “thinking fan’s football blog”.
As part of a recent internal training session I ran on how bloggers work I showed my colleagues some of the approaches”.
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