‘How a Good Content Strategy Can Repair Your “SEO Problem”‘ – HubSpot
Ronell Smith says, ““We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”
It’s impossible to work in marketing without hearing grievances like this one over and over.
When things go wrong on a website, people often point fingers at technical or on-page SEO. Given the importance of organic search and the role SEO plays in that realm, it’s only logical, right?
But too often, the “SEO problem” isn’t SEO at all. It’s content. Dharmesh Shah, HubSpot’s co-founder and CTO, summed up this point nicely in a post on Inbound.org. “The problem most organizations have is not that they’re losing some SEO value and traffic that their brilliant content should be generating,” he wrote. “It’s that they don’t have any/enough brilliant content.”
He continued by making an excellent analogy of how many businesses owners obsess over SEO when their time is much better spent focused on content”.
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