Julia Mccoy says, “Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts.

1. Google Analytics

The first, most important, and the ultimate tool that every website manager and marketing expert needs is Google Analytics. It’s among the best ways to get vital information about the performance of your website and the content with which your audience engages the most”.

9 Free Analytic Tools to Measure Your Content Effectiveness

Content Marketing Institute

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