‘Five Ways to Create Content That Reigns’ – ‘MarketingProfs’ Blog
Verónica Maria Jarski says, “How can marketers better create content that achieves optimal results? Here are five suggestions from a Captora infographic.
Drive pipeline growth with data: “Research-driven campaigns get results and set your marketing efforts apart from the Internet noise,” states Captora.
Some two-thirds of marketers say data drives their digital marketing, and 71% say it enables the delivery of more relevant messaging to more finely segmented audience, according to data cited by Captora.
Another suggestion for creating content that rules: play on those heartstrings. Consumers’ emotions often determine their brand choices.
The “most viral” emotions are amusement, interest, surprise, happiness, delight, pleasure, affection, and excitement”.
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