Grant Cardone says, “Sales people, sales organizations and sales teams have to change the way they are handling customers today in this very competitive world. The old ways of selling are changing and require all sales people, sales managers and sales organizations to think differently.

Here are 10 essential selling principles that most sales people and sales organization either get wrong or don’t implement:

1. Not selling the solution

People and companies buy things only in an attempt to solve a problem. Sales people spend too much time on the offer rather than assuring the buyer that the product, company and individual will solve the problem. This typically results in presentations that are too long and prices that are too low. Focus on how your product and the company can solve the three most critical problems your client is trying to solve“.

The 10 Biggest Mistakes in Sales

‘Entrepreneur’ Blog

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