‘5 Secrets to Succeed at Video Advertising’ – ‘Entrepreneur’ Blog
Alex Debelov says, “Video, if done right, is a powerful storytelling format in the world. Indeed, sight, sound and motion elicit great emotion. It has the power to make us laugh, to cry, to contemplate big ideas and call people to action. With video advertising expected to grow 21 percent annually, it has never been a better time to be a content creator.
Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Here are five ways to maximize a video initiative in order to make your video advertisement go further.
1. Go beyond the 15- and 30-second spots.
Everyone knows that consumers are migrating to a multi-screen world. As people spend more of their leisure time on digital devices, advertising dollars should follow the eyeballs“.
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