‘Marketing Classics: Four principles from the book that changed David Ogilvy’s life’ – ‘MarketingExperiments’ Blog

Austin McCraw says, “Have you ever read an advertising or marketing book more than once? How about more than twice?

David Ogilvy once insisted about a book,

“Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”

What book was he referring to?

Marketer, meet Claude Hopkins, one of the original 1920s ad men who could masterfully blend both art and the rigor of science to marketing campaigns. He is known for many iconic ads of the past, including Pepsodent Toothpaste, which some credit with getting Americans in the habit of brushing their teeth”.

Marketing Classics: Four principles from the book that changed David Ogilvy’s life

MarketingExperiments Blog