‘Working with RSS Feeds: Maximizing Your Content Stream’ – ‘Business 2 Community’ Article
B2C team says, “An RSS (Rich Site Summary) feed is a means to distribute changing web content (including blog posts, podcasts, news releases and site updates) to related sites, blogs, online publishers and feed subscribers. It allows busy people to get the information they want without having to use email, which prevents the publisher from selling or otherwise providing their contract information to other parties. Plus there’s almost no risk of malware, spam or identity theft.
Users subscribe and receive content via a feed reader, which could be a browser extension or a separate program such as Bloglines, RSSOwl or feeder. These feed readers are customized to web, desktop and mobile platforms.
From a marketing perspective, an RSS feed is a direct pipeline to your target audience. It’s also a way to boost your Google search profile—sites that update more frequently get better search rankings. But it’s not enough to simply put an RSS badge on your website“.
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