‘Will People Ever Buy Through Social Media?’ – ‘Marketing Land’ Article
Martin Beck says, “E-commerce and social media have been flirting for years with little to show for it, but the courtship is heating up. Both Twitter and Facebook are engaging in high-profile tests to bring the shopping experience directly into social streams.
Many third-party vendors already offer ways to plug e-commerce into the social media environment, mostly driving users to online storefronts with links in social posts. Now Facebook and Twitter are both working to make the experience more seamless, each experimenting with a Buy button that allows consumers to complete purchases with a click or two and without leaving the social network”.
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