‘Social Media Benchmarking: What to Measure’ – ‘Business 2 Community’ Article
Andrew Osegi says, “A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment. In social media business, there are few things more important than reporting the performance of your social efforts through regular benchmarking. In this blog, we’ll review the metrics and benchmarking tactics used to judge social media marketing performance.
First, it’s crucial to understand where social media fits into your marketing strategy. What you or your company decide to measure ultimately depends on your business goals—goals that every business has, but are uniquely different to accomplish. Are you trying a to develop a community where people come to collaborate and discuss content? Or, are you trying to capture visits to your website in hopes to increase conversion? Are you B2B or B2C?
All these factors play a strong role in what you decide to publish, monitor and measure“.
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