Pamela Parker says, “Online shoppers stopped doing quite as much research and started seriously buying last week, as conversion rates rose to the highest rate seen yet this season — up 1 percentage point from the previous week, and up 76 percentage points (1.8 times) as compared to the baseline week of September 29.

This conversion rate occurred on lower online commerce site page views, as compared to the previous two weeks, perhaps indicating that shoppers have done their research and are in serious buying mode. Still, traffic was up 2.4x over the pre-holiday baseline, though it was down 40 percentage points from the week prior”.

E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong

Marketing Land

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