Steve Dille says, “Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model.

This time around, let’s examine a marketer whose name is practically synonymous with email engagement. Ask nearly anyone about which brands’ promotional emails land in their inbox, and there is an excellent chance one of the first names on their lips will beGroupon.

Groupon is a case study in building a business using email. It’s also an example of how a marketer may need to evolve beyond a successful platform or channel as the market evolves around them”.

Best Practice Pros: How Groupon Manages Its Email Programs

Marketing Land

Sharing is caring