Martin Beck says, “When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s third quarter report released today.

Facebook accounted for 22.36% of total referral traffic to publishers in the Shareaholic network in September. That’s four times more than second-place Pinterest (5.52%) and three times more than Pinterest and the next six networks — Twitter, StumbleUpon, Reddit, Google+, YouTube and LinkedIn — combined.

Facebook maintained its dominance despite a slight slip — 1.03 percentage points — since the second quarter, a reduction that Shareaholic reports across nearly all of the top social networks. Only Google+, which eked out a 0.01 percentage point gain, and LinkedIn (0.02 percentage points) showed a quarter-over-quarter gain, but as you can see in the chart below the referral traffic share for each of those networks is basically a rounding error”.

Facebook Is Still A Runaway Winner In Social Referral Traffic Race

Marketing Land

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