David Pyrzenski says, “Which image should I place in this email to maximize the odds that the recipient will click through and complete the call to action? Ever since companies started placing product images in emails, this question has been on the forefront of marketers’ minds.

A new study from the Journal of Consumer Psychology, “Show me the product, show me the model: Effect of picture type on attitudes toward advertising,” may help marketers better answer this question. It offers fascinating insights on how the way people are wired impacts whether an action/lifestyle or studio image is more attractive. And the implications for marketers are significant.

The Importance of Implicit Preferences

In a previous blog, I discussed how you can use implicit preferences to drive content selection for customers by creating affinity-based microsegments. This strategy can be further extended when considering which version of the content to use per microsegment”.

Beyond Preferences: How to Appeal to the Inherent Nature of Your Customers

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