Ginny Marvin says, “Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new survey by Marin Software, just 12 percent of marketers said they were not currently using retargeting in their mix. Over half those said they plan to start retargeting within the next 12 months.

In addition to usage trends, Marin also looked at the effect on performance when retargeting across channels among the 233 marketers surveyed”.

CTRs 2X Higher When Retargeting On Facebook And The Web, Than Web Alone

Marketing Land

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