Jordan Elkind says, ““Free shipping and free returns” has become the proud declaration of many online fashion retailers. These policies have contributed to the explosion of online fashion sales: customers appreciate the convenience and savings associated with flexible shipping and return policies.

Unfortunately for retailers, this consumer-friendly approach has an unwelcome side effect, a little-known fashion e-commerce secret: crippling return rates. This issue will be painfully relevant during the upcoming holiday season, when online shopping — and returns — reach peak volume”.

4 Data-Driven Tips To Optimize Your Return Policy For The Holidays

Marketing Land

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