Julia Peavy says, “Have an email database filled with subscribers that aren’t opening or clicking? Or a database full of email addresses that aren’t active with their inbox? You’re likely suffering from Inbox Placement issues.

For some time now, we’ve known that Mailbox Providers are looking at subscriber engagement to help determine where to filter a brand’s email. Not surprisingly, we work with a lot of clients to help them understand how a lack of email engagement can affect their inbox placement. Yet, many senders still don’t understand the link between subscriber engagement and inbox placement – until it’s too late”.

Subscriber Engagement and Your Inbox Placement Rates

Return Path

Sharing is caring