Selena Larson says, “Maybe you told Facebook why you hid an ad in the past, but the social network didn’t really use that information to change the ads it showed you. That’s changed.

On Thursday, Facebook announced two new updates that are meant to help show people “better,” ads—as in, advertisements you might actually click on, thus providing better service to Facebook advertisers.

Facebook has provided the option to hide ads by clicking, “I don’t want to see this,” just like any other post, for years. But the company is now using information gathered by that feature to ask you why you’re hiding a particular ad in an effort to get a more comprehensive understanding as to why people hide ads”.

Facebook Says It Will Actually Listen To Your Ad Feedback Now

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