Apple just announced their new iPhone 6 earlier this week. Samsung announced the Galaxy S5 not long ago. And Amazon also just announced the Amazon Fire Phone‎.

Now Google is poised to enter this “battle of the titans”, too.

While Google has the technical prowess and the marketing clout to match any of these companies, the question is whether this is the time when they get everything right.

Microsoft also had plenty of technical prowess and marketing clout, but their first generation of the Microsoft Surface was widely viewed as not up to the standard set by their competitors. And Google, itself, has had a few misfires among their product launches.

Well, we probably don’t have much longer to wait to find out. We already know many details, based on the pre-announcement in June at the Google I/O conference.

One of the most intriguing features that was announced was that no longer does the user have to be stuck with whatever version of Android was available when the phone went into manufacturing. Google will update the operating system on customer phones as new changes emerge from its lab. This has advantages for the end user, who gets new phone features automatically, and also for the telephone carriers, who don’t have to cope with a new product to sell every few months.

Originally, the phone was scheduled to ship in October, but Google has scheduled an announcement for September 15 in New Delhi, and many pundits are expecting this will be the actual availability date.

The pricing seems to be ideal for emerging markets. That may be why the announcement will occur in India, the country with the fastest-growing mobile phone market.

For example, see this story on the Forbes website: Google’s About-To-Launch Android One Smartphones Could Further Its Dominance In Emerging Markets.

Online marketers frequently use smart phones in their business, but this new phone is even more important because many people are using their phones to visit websites. Marketers already verify their sites against iPhones. This announcement will cement Android One’s prominent place in the marketer’s target set of customer screens to be verified, too.

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