Daniel Burstein says, “Pricing is critical to ecommerce success. After all, customers can get a range of prices for the same or similar products in a matter of seconds. 

You have to walk a careful line. Make your products too expensive, and you lose sales. Set prices too low, and you lose margin. 

To help you gain a sense of how your peers in the industry handle this challenge, in this Marketing Research Chart, we’ll share gross margins at different company revenue levels“.

Ecommerce Research Chart: Average gross margins for small, medium and large companies

MarketingSherpa

Sharing is caring