Ginny Soskey says, “When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads.This type of content isn’t self-promotional — you typically use it to answer industry-related questions and address topics that’ll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer.

But we all know that the buying journey doesn’t end once someone’s received a free ebook — and your content shouldn’t, either. To be successful, content that helps your company close more customers needs to be different than your typical marketing-focused content”.

How to Create Content That Sells [SlideShare]

HubSpot

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