‘3 Signs Your Content Is Hitting the Wrong Audience’ – HubSpot
John Bonini says, “I can remember the first time a blog post I published generated over five thousand views.
Feels like it was only yesterday.
I mean, the endorphin rush makes it pretty hard to forget. It was a post I wrote on Millennials – the cool thing to write about at the time – and people loved it.
And while my initial reaction was to romanticize, it wasn’t until later that I self-evaluated and asked myself, “so what does five thousand views actually mean for this article?”
Turns out, it meant very little. Sure it garnered a lot of attention which is always great, but from a business standpoint it achieved very little”.
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