Joe Chierotti says, “Search engine optimization is a burgeoning industry that continues to experience a fast rise in popularity—due, in large part, to an enthusiastic effort by Google engineers to create more relevant and organic search results for users.

With constant updates and tweaks to its algorithms, Google is attempting to improve how websites are created, developed, and experienced. One way Google attempts to improve the user experience is to penalize sites that knowingly or unknowingly break Google’s rules. The usual result is the devastation of the penalized company’s Web presence.

Being the recipient of Google’s algorithmic wrath can often result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach your audience or customer base, and effectively eliminating your potential to establish a digital presence”.

Has Google Penalized Your Website? SEO Can Help

MarketingProfs

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